Allie John is the co-founder and Director of yello brick, a creative studio that creates tailor-made experiences that take audiences on richly layered journeys, placing them at the centre of the story.
Their multi-disciplinary work focuses on ways people can interact with physical and digital spaces in new and interesting ways through storytelling and playful encounters. In the past, they have created epic urban adventure games on the streets of Cardiff, a live immersive audio experience broadcast at sunrise and sunset and an interactive dining experience with a digital twist.
Yello brick is currently developing a project, kindly funded by Media Cymru, called Gentle Gathering, which explores how food, storytelling and AI technology can bring people together for meaningful dialogue.
