Enw //

Ashley McAvoy

Rhagenwau //

He/Him

Ymarfer(ion) creadigol //

Interdisciplinary

Dywedwch wrthym am eich gwaith yn gyffredinol a'ch prosiectau/ymarferion diweddar //

My work moves between heritage, theatre, music, and storytelling, often blending live performance with immersive media. I’m interested in how myth, memory, and ecology shape our sense of place and identity, and how performance can act as both ritual and reckoning. Recent projects include Arthur & the Bear Goddess, a documentary-exhibition exploring myth and ecology; Stanley Street, a musical rooted in Welsh history; Gwymon: Daughters of the Sea, a film about seaweed, resilience, and interdependence; and Glamorgan Revisited, an Instagram-based archive that reinterprets C.J.O. Evans’ 1936 gazetteer for a contemporary audience.

Sut wnaethoch chi ddechrau eich llwybr i'r hyn rydych chi'n ei wneud nawr? //

I come from a family of musicians and storytellers, so creativity has always been part of my life. I started out as a child actor before studying Theatre at Aberystwyth University, which gave me a grounding in performance and narrative. After university, I spent four decades working with Amgueddfa Cymru – National Museum Wales, where I developed exhibitions across art, archaeology, social history, and natural sciences. At the same time, I’ve been making music for just as long—writing, recording, releasing albums and singles, and touring in bands and solo. Over the years these two paths have converged, and today my work brings together heritage, theatre, and music in cross-disciplinary projects that explore memory, myth, and ecology.

Sut mae cydweithio a chymuned yn dylanwadu ar eich gwaith? //

Collaboration is at the heart of everything I do. Whether co-creating with artists, academics, or local communities, I believe the most powerful work emerges from dialogue, shared knowledge, and collective creativity. Community voices bring depth, challenge assumptions, and make projects meaningful beyond the individual.

Beth ydych chi'n ei garu am y sector creadigol yng Nghymru? //

I love that the creative sector in Wales is progressive and forward-looking, yet deeply rooted in ancient culture and heritage. Expression, imagination, and storytelling are central to the experience of Wales, and you can feel that in everything from grassroots projects to national institutions. There’s a strong sense of identity here, but it’s not insular—the sector embraces diversity, equality, and internationalism, creating space for many voices and perspectives. I also value the bilingual culture and the way artists continually reimagine traditions in response to contemporary challenges. It feels like a place where creativity can make a real difference.

Ble arall allwn ni ddod o hyd i chi? //

Instagram // @alchemy.savoy / @glamorgan_revisited

https://ashleymcavoy.bandcamp.com/

https://vito.bandcamp.com/music

https://curveside.bandcamp.com/